Bespoke Shopify themes,
built by operators.

We don't come from a dev shop that learned e-commerce. We ran the D2C operation at Division Road before writing a line of front-end code, which is why we start with how your team runs the store, not a Figma file.

The storefront only holds up when the operations behind it do. We work both sides: the part your customer sees, and the Shopify operations keeping the whole system honest.

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What we do.

Shopify Themes

Bespoke storefronts that navigate like an app: PJAX, persistent cart, fast on every device. Design, performance, and SEO baked into the build. Handed off with documentation your team can run without us.

Shopify Operations

Admin setup, user permissions, integrations, checkout, and shipping strategy. Remote Shopify administration for teams getting their commerce ops in place, or revenue-leak audits for teams that already are.

App & Integrations

Custom Shopify apps, blocks, third-party API integrations, dynamic data layers (structured schemas, metafields, metaobjects), and the back-of-house plumbing that makes the storefront possible.

Our work.

Division Road, Inc.
Deprecated Timber theme. Lighthouse score at 35. No path to Core Web Vitals compliance. We migrated Division Road to a bespoke Shopify 2.0 Dawn fork built to a strict performance budget, and rebuilt merchandising around a high order value subsystem: custom Buy X Get Y cart logic, "Worn With" sections, enhanced measurements, appointment booking. Lighthouse jumped from 35 to 95, site search conversion +189%, and visitors +69%.
Services
- Shopify Theme Development
- E-commerce Design & UI/UX
- App & Integration Development
- Performance & SEO
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Ya Tseen
No existing web identity and a release schedule that wouldn't wait. We designed the artist's storefront identity end-to-end, shipped a Shopify Horizon store in days to meet the drop, then rebuilt it on our custom PJAX framework for an SPA-feel storefront wired to a Cloudflare Worker parsing their live event feed, with POS setup for in-person sales.
Services
- Shopify Theme Development
- E-commerce Design & UI/UX
- App & Integration Development
- Shopify Operations
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Rum Gold
Squarespace couldn't carry the immersive PDP experience they had in mind, and they needed POS. We moved Rum Gold to Shopify with a custom Three.js product page: an animated clothesline scene with drifting clouds. We shot green-screen shirt video and studio product photography to fill it, then set up admin, POS, and provided a deep international sales audit.
Services
- Shopify Theme Development
- E-commerce Design & UI/UX
- Shopify Operations
- Content Production
Visit
In build
Thomas Keller's Cup4Cup
Running on WordPress with no DTC ownership of the commerce experience. We're their remote Shopify operations lead through the migration, handling admin, users, integrations, checkout, and a deep shipping analysis and strategy. Shopify web components are embedded in the current WordPress site so sales never pause while a bespoke Shopify theme is built alongside.
Services
- Shopify Operations
- App & Integration Development
LoopReturns × UPS
The client needed negotiated UPS volume pricing and per-return, value-based declared values on every return label, impossible through Loop's standard UPS integration. We built a Cloudflare Workers edge service bridging Loop's webhooks to the UPS API, generating labels with the precise declared value per return. Encrypted end to end, no customer PII retained, labels auto-expire at 90 days.
Services
- App & Integration Development